Data Cake

Just a little metaphor I thought you might like…

data cake

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28 Responses to Data Cake
  1. Liam Gunes
    July 22, 2011 | 12:02 am

    Nice graphic for explaining the differences between these, but the Knowledge one needs some explaining.

    • Paul Boos
      July 22, 2011 | 3:02 pm

      Agreed… I can get that it was consumed, but that would be a metaphor for “Communicated” or “Transferred”

      • Antony Pratap
        September 6, 2011 | 5:42 am

        I think end of the process it becomes or we have knowledge. It doesn’t matter how it is consumed or received. Just a thought.

  2. manuela
    July 22, 2011 | 12:03 pm

    what about preservation, adding value…

    • Alex
      July 27, 2011 | 6:25 pm

      What about dissemination…

  3. Mike Nicewarner
    July 22, 2011 | 1:02 pm

    This is an excellent metaphor!

    Data is the ingredients, the raw pieces that are pointless alone.

    When you combine the Data with relevant business context, you get Information that can be used.

    That Information must be formatted into graphs or charts to really make sense, so there is a necessary Presentation step.

    When the Presentation of Information is used to affect business decisions, it is consumed, just like eating the cake in the picture. Now, of course in the digital age, the base Data, Information and Presentation can be reused after being consumed, but the metaphor still applies. When you consume the Information in the Presentation to make a business decision, you typically just wipe the crumbs from your mouth and move on to the next problem.

  4. Ivan Ivanovich Renko
    July 22, 2011 | 2:42 pm

    I just want to know what’s in the data… and the process (that is, time and temperature) for turning it into information.

  5. willem
    July 22, 2011 | 2:56 pm

    Mmmmm… daaataaaa…

  6. Greg
    July 22, 2011 | 6:31 pm

    Knowledge is information that has been absorbed. “Consumed” in this case.

  7. Anna Filina
    July 22, 2011 | 6:39 pm

    I agree. I’m still not getting the knowledge one.

  8. Scott
    July 22, 2011 | 7:46 pm

    @Liam Gunes, the data, information, and presentation have all been “consumed”.

  9. Brian Crouch
    July 22, 2011 | 8:01 pm

    And wisdom would be sharing the cake with someone else… Creating a relationship that brings future opportunities to share cake later.

  10. Patty Blount
    July 22, 2011 | 8:51 pm

    I get it, I think…. Knowledge is consumed?

  11. Marion
    July 22, 2011 | 10:33 pm

    Well…to me, the Knowledge metaphor implies that the data has been translated to insight (more current than information, at least for my industry) and then appropriately presented so that it is in a format that can be consumed. It is now knowledge that can, presumably, be used in decision-making. At least that’s how I read it.

  12. Rosalind Bigg
    July 23, 2011 | 12:40 am

    This is great! :) All we have are the eggs and milk. But, that’s fine because there’s more than one way to bake a cake… #planningmy”firstdayofschool”introductoryspeech

  13. Keita Del Valle
    July 24, 2011 | 12:40 am

    I don’t think the knowledge picture implies “consumed”. I think it indicates that the information has been applied by someone. Instead of eating it, someone could just have well smashed the cake in someone else’s face – another application of the information. Sometimes we are presented with information but don’t know what its use is or how to apply it to anything – so is it really knowledge at that point?

  14. rone
    July 24, 2011 | 5:32 am

    I guess that makes poop “experience”.

  15. Carsten
    July 24, 2011 | 6:06 pm

    Nothing beats knowledge, mmmh!

  16. Mike P.
    July 24, 2011 | 8:17 pm

    “The Cake is a lie”

    -Portal

  17. Robin Rice
    July 28, 2011 | 10:14 am

    Of course, with knowledge you can have your cake and eat it too!

  18. Allan
    August 2, 2011 | 11:34 am

    Knowledge is information that has been digested.

  19. Eberhard Huber
    August 6, 2011 | 10:47 am

    I like this, I understand it like Marion. The picture implies further questions: “What is knowledge-management?” ;-)

    May I use a smaller version of the picture (including a link to your site) in my blog?

    • Mark Johnstone
      August 6, 2011 | 11:56 am

      Yes, you would be very welcome to us it.

      Thanks,

      Mark

  20. Andrew Munro
    August 6, 2011 | 6:40 pm

    Succinct!
    A perfect communication.

  21. Anonima
    August 11, 2011 | 9:19 pm

    When one manages to digest information, then one gets knowledge.

    At least just consuming it is not enough for me :-)

  22. Daniel
    August 19, 2011 | 3:16 am

    Noooooo!!!! The small crumbs of the cake are the symbols of the acquired knowledge! The presentation is the sugar favored information that always looks better, than originally.

    Brilliant illustration!

  23. Richard F
    December 14, 2011 | 10:17 pm

    I think “knowledge” should be changed to “application”

  24. Secret Artist
    April 10, 2012 | 2:05 pm

    i have got few questions that “rise” up from your “recipe”

    1. where/how/by who do you get the data
    2. what do you get it for ? / in exchange for what ?
    3.how can you confirm that it’s good/valid data
    4. how/ with what tools/Knowledge do you make the Data to Information
    5. for how long and how do you consume the knowledge and who do you share it with
    6. which part of it do you co commodify / patent and how ? (and funny that the spell check and recognize “commodify”)

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