It’s going to be a short post today, but I just wanted to share an example of an effective word cloud with you. Before I saw this, I hadn’t really appreciated the word cloud as a form of data visualisation.
Undoubtedly, they can be pretty, but I hadn’t necessarily seen them as useful.
The example below comes from Reevoo, a company that gather online product reviews. In this example, they created a word cloud from the “most regularly used words in negative reviews of Android phones.”
See if you can guess what the most common complaint was about?
For me, this communicates a large amount of data so quickly and powerfully, it really justifies the choice of the Word Cloud on this occasion. In my opinion, the word cloud has served its purpose here, better than any bar graph or pie chart might have hoped to achieve with the same data.
As an aside, when downloading the word cloud from the Reevoo blog, I discovered that the cloud itself was made using Wordle.
And so as not to be misleading (by taking the above visualisation out of context), I should point out the original post reveals Android phones are actually receiving more favourable reviews than iPhones. It’s only certain models on the Android platform that are letting the side down.