The following post adapts Stephen Covey’s books, The 7 Habits of Highly Effective People and The 8th Habit, to the world of infographics. Covey freely admits at the back of The 7 Habits that although the habits are simple in principle, they are difficult to implement, and he still wrestles with them on a daily basis.
The same could be said for the habits here. They will take some effort. But embody them, and you win.
1. Take Responsibility
Covey’s Habit: Be Proactive
If nobody likes your infographic, it’s your fault, not theirs – deal with it. No matter how much you like your idea, if people don’t get it, you failed – not them. Figure out what happened. Learn from it. Move on.
2. Have a Clear Target
Covey’s Habit: Begin with the End in Mind
Who is this for? What do they like to consume? In what format do they like to consume information (i.e. should this even be a visualisation)? What design preferences do they have?
3. Give Me The F**ing Story!
Covey’s Habit: First Thing First
Don’t make we work for it. Don’t make me figure it out. Put it right up there. Smack me in the face with it. I like that.
Even if it’s interactive, the first rule of interactive graphics is ‘overview first’, which isn’t a generic introduction, it means, TELL ME THE STORY! Got it? Nice one.
4. Remember It’s A 2-way Transaction
Covey’s Habit: Think Win-Win
Avoid the linkbait trap. The problem with linkbait is it focuses on the wrong things – the links (i.e. what you get out of it). You’ll win when you serve the needs and wants of your intended audience, and no other way. Don’t just focus on what you can get, but also, what you can give.
This doesn’t just apply to those mining for links – we all want something for our efforts – praise, recognition, tweets, followers, likes, visits, subscriptions, sales. Whatever it is, the principle still applies.
5. Know Your Audience
Covey’s Habit: Seek First to Understand, then to be Understood
This largely relates to my previous post about information vs informing. Don’t think about what you have to say, but what your audience wants to hear. Or what they NEED to hear – I’m all for some tough love, but you must address their interests either way.
6. Build A Team
Covey’s Habit: Synergise
Synergise. What a bullshit word. Good principle though. Consider working with people – play to your strengths and let them play to theirs. Being good at every step of the process is unlikely for most mere mortals.
There’s a lot to do – concept, research, data cleansing, data processing, visualisation, copy, design, development, usability. Some people (the sickeningly talented ones) have it all, but they’re a rare breed. You don’t have to.
7. Stretch Yourself…….
Covey’s Habit: Sharpen the Saw (part 1)
Set yourself a challenge on each new project to do something different:
- Do you rely too much on a certain style? Ban yourself from using it.
- Are you addicted to pie charts? Wean yourself off them.
- Create something meaningful and complete in 500 x 500 pixels.
- No colour – get it right in black & white.
And get away from infographics and visualisation entirely. Try creating a different piece of content – a blog post, a news release, a white paper or a guide. Or a different piece of visual content that might do well on Tumblr or Pinterest. Use Microsoft Paint. Anything.
7 1/2 ……and Relax
Covey’s Habit: Sharpen the Saw (part 2)
Chill the f*** out. Get a life. The rules of the original habit (sharpening the saw) apply to you too – get the appropriate amount of stimulation and relaxation in the different contexts of your life. It will improve your work immensely.
Enjoy yourself. You might be taking this all too seriously.
8. Find Your Voice
Covey’s Habit: Find Your Voice
The wording of Covey’s original habit works perfectly here. Find. Your. Voice.
What do you want to say? And how do you want to say it? What do you care about?
On a larger scale, what difference do you want to make? What effect do you want to have? That’s the key question really. Effective people have an effect. What do you want that to be?
Tough question. Worth answering.
Note: Sarah Slobin wrote a great article a while back called 7-and-a-half Steps to Successful Infographics. I didn’t set out to make this post have something-and-a-half points. It just worked out that way. That said, if you haven’t read Sarah’s article, you should. It’s much better than this one.